I was the lead designer for a brand refresh of Vessel Restaurant + Bar. The restaurant management team requested a brand evolution that would pair with the refreshed interior space and new menus. The brand deliverables included redesigned primary and secondary logos, icons, color palette, brand pattern, typography, menu templates, and photography art direction.

Our team refreshed the waterfront restaurant with a bold new logo inspired by the sea. The “V” mark was inspired by the bow of a yacht, while the modern waves mark is evocative of fish scales. The responsive logo system includes various options for brand applications such as menus, chef uniforms, social media and more.