From conceptualization to execution, I spearheaded the design team in the rebrand of this distinguished resort property in Cabo San Lucas. Mexico, Collaborating with a creative director, junior designers, and copywriters, I completed extensive research and ideation in order to bring the brand to life through storytelling and visuals.

I assisted the photography team with pre-production planning and provided creative direction on-location during the shoot. Following the launch of the new brand, I continued to provide creative oversight and feedback to the design team in order to ensure that all guest touchpoints remained on-brand.

Property photography by Francisco Estrada Photography