Areas of Expertise
Whether contributing as a lead designer, art director or creative collaborator, I have extensive experience in the following areas of design.
Brand Identity Design
Much of my career so far has been focused on designing brand identities: everything from minor brand refreshes to major rebrands and brand launches. Previous projects include luxury hotel brands, boutique cafés, tropical bars, retail shops and more.
Brand Campaigns
From the concept stage through execution, I have directed and designed multiple brand campaigns. Deliverables have included website graphics, social media content, email design, as well as printed collateral.
Photography Art Direction
My experience with brand photoshoots & videoshoots includes pre-production art direction, on-site production assistance, and image retouching. I have helped plan and manage various types of shoots, from lifestyle (active and leisure) to still-life food photography.
Print Design
From menus and postcards to direct mailers and gift cards, I have worked on many print design projects. My process includes pre-press file preparation, Pantone color matching, and print tests through professional printers.
Packaging Design
From the concept stage all the way to print proof review, I have experience with every stage of the packaging design process. I approach each project holistically and with attention to detail, including consideration of print processes and materials. My work includes numerous projects in the beer & wine industry, as well as a collection-wide redesign of the bath amenities for Noble House Hotels & Resorts.
Signage Installations
Larger projects such as building signage and permanent installations require a unique vision as well as extensive planning and collaboration. As the lead designer for numerous interior and exterior signage projects, I have experience with concept visualization, frame manufacturing, custom lighting, and other design considerations.
Event Promotion
I am experienced with developing event promotional campaigns across all channels. From event logos to illustrative posters and social media content, I demonstrate creativity in my approach and consistency in execution.
Illustrations and Motion Graphics
The illustration and motion graphics skills in my toolkit allow me to add another dimension to brand campaigns and other various projects.
Retail & Branded Merchandise
Part of my responsibility at Noble House Hotels & Resorts is to collaborate with the corporate Director of Retail for branded merchandise, retail signage, brand collaborations and more.
Corporate Conferences & Trade Shows
I have designed booths and graphic displays for multiple corporate conferences and hospitality industry trade shows.
