I was the lead designer for a recent rebrand project for Teton Mountain Lodge & Spa, a Four Diamond resort in Jackson Hole, Wyoming. The rebranding process included the development of brand guidelines in tandem with a refreshed interior design. As inspiration for the new brand marks and color palette, I leaned into a vintage alpine aesthetic. Likewise, I guided my team in launching the new brand by updating the brand's digital presence, in-room collateral, event promotion signage, and many other touch points.
As part of the rebranding process, I provided direction and assistance with an on-property photoshoot and videoshoot to capture new lifestyle content for promoting Teton Mountain Lodge and another luxury hotel in Jackson Hole, Hotel Terra.