Heart of the Matter is a new wine label in Paso Robles, California. I created the packaging design for the wine bottles. As a family-run business, the owners wanted the design to convey the hard work that goes into their winemaking process. I used hand-drawn typography and illustration to execute this design. The heart that transforms into a grape vine represents the family business. I maintained a modern and distinctive design through my color scheme of crimson, charcoal gray, and white.