My color scheme of royal blue and white evokes trust in EJG, while allowing the company to stand out from the sky blues and other shades of blue that have saturated the market of business consultants.
During the design concepts phase, I explored various ways to interconnect the E, J, & G. I provided the client with various concept directions, but ultimately the final design was chosen for its elegance and modernity, qualities which positively represented the consulting business and its connection to the fine arts world.